Lawyer Marketing Secret Focus On The Quality Of Your Work And The Quality Of Your Network

Developing the Next Generation of Rainmakers Lawyer Marketing Secret: Focus on the Quality of Your Work and the Quality of Your Network A couple of years ago I listened to the Duct Tape Marketing podcast interview Talking Little Things with Tom Peters. I have enjoyed reading and listening to Tom Peters since first reading his book In Search of Excellence: Lessons from America’s Best-Run Companies more than 20 years ago. Mr. Peters made several points that apply to lawyers so I urge you to listen to the podcast. One point he made was that your success will depend on the quality of your work and the quality of your network. I know many lawyers who focus on the quality of their work. I know fewer lawyers who focus on the quality of their network. Here are two important points to consider: Your marketing strategy should include both. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.